Peran Media Sosial sebagai Sarana Diseminasi Informasi Program Pemberdayaan Ekonomi Bakrie Center Foundation
DOI:
https://doi.org/10.62383/demokrasi.v3i1.1524Keywords:
Community Empowerment, Digital Communication, Information Dissemination, Social Media, TB SurvivorsAbstract
Socio-economic challenges faced by tuberculosis (TB) survivors in Indonesia remain substantial, particularly stigma that restricts employment opportunities and hinders social reintegration. This community service program aimed to strengthen the economic capacity of TB survivors through a community-based empowerment approach and health information dissemination via social media. The program involved a TB survivor community in the partner area of the Lampung Sehat Initiative. A participatory method was applied through entrepreneurship training, digital content production assistance, and the distribution of health education materials using Instagram, TikTok, and YouTube. The results indicate that social media was effective not only as a platform for health education but also as a promotional tool for participants’ micro-business products. In addition to improving public literacy regarding TB, social media contributed to stigma reduction by delivering positive narratives and reinforcing the collective identity of the survivor community. The program also encouraged behavioral change, supported the emergence of local leadership, and expanded participants’ social and economic networks. These findings suggest that integrating social media into community-based empowerment initiatives can serve as a social transformation strategy that enhances the sustainability of economic development and social support for TB survivors.
Downloads
References
Akbar, M. F. (2019). Perencanaan komunikasi pembangunan dalam program pemberdayaan masyarakat. Jurnal Komunikasi Pembangunan, 17(2), 145–156.
Baiquni, F. (2025). Pemanfaatan media sosial dalam komunikasi kesehatan dan pengurangan stigma penyakit menular. Jurnal Komunikasi Kesehatan, 3(1), 22–34.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003
Kementerian Kesehatan Republik Indonesia. (2021). Strategi nasional penanggulangan tuberkulosis 2020–2024. Kemenkes RI.
Kotler, P., & Lee, N. (2008). Social marketing: Influencing behaviors for good (3rd ed.). Sage Publications.
Lupton, D. (2015). Digital sociology. Routledge. https://doi.org/10.2139/ssrn.2606467
McQuail, D. (2010). McQuail’s mass communication theory (6th ed.). Sage Publications.
Robi’ah. (2020). Media sosial sebagai sarana komunikasi dan partisipasi generasi muda. Jurnal Komunikasi Digital, 4(1), 55–67.
Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.
Setiadi, E. M., & Kolip, U. (2015). Pengantar sosiologi: Pemahaman fakta dan gejala permasalahan sosial. Kencana.
Sulaiman, A., & Nugroho, Y. (2018). Komunikasi partisipatif dalam pemberdayaan masyarakat. Jurnal Komunikasi Pembangunan, 16(1), 1–12. https://doi.org/10.29244/jurnalkmp.16.2.286-296
Waraningtyas, S. A. (2022). Media sosial sebagai strategi pemasaran usaha mikro berbasis komunitas. Jurnal Pemberdayaan Masyarakat, 6(2), 101–112.
World Health Organization. (2020). Tuberculosis and stigma: Pathways and interventions. World Health Organization.
World Health Organization. (2022). Global tuberculosis report 2022. World Health Organization.
Zuniananta. (2021). Peran media sosial dalam komunikasi publik dan pembangunan sosial. Jurnal Ilmu Sosial dan Humaniora, 10(1), 89–102.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Demokrasi: Jurnal Riset Ilmu Hukum, Sosial dan Politik
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
