Etika Profesi Pegawai Swasta di Bidang Marketing : Analisis Yuridis dan Implementasi dalam Praktik Bisnis Moderngawai Swasta Di Bidang Marketing: Analisis Yuridis Dan Implementasi Dalam Praktik Bisnis Modern

Authors

  • Lutfiana Lukman Universitas Gorontalo
  • Roy Marthen Moonti Universitas Gorontalo
  • Ibrahim Ahmad Universitas Gorontalo
  • Muslim A. Kasim Universitas Gorontalo
  • Muslim A. Kasim Universitas Gorontalo

DOI:

https://doi.org/10.62383/terang.v2i1.796

Keywords:

Professional Ethics, Marketing, Business Law, Private Sector Employees, Regulation

Abstract

This research examines the ethical aspects of private sector employees' profession, particularly in marketing, within the context of Indonesian business law. The main focus of the research is to analyze the legal framework governing marketing professional ethics, its implementation in modern business practices, and the challenges and solutions faced in its enforcement. The methodology used is normative juridical with a statutory and case analysis approach. The research findings indicate that the regulation of marketing professional ethics still requires strengthening, especially in the digital era.

This research examines the ethical aspects of private sector employees' profession, particularly in marketing, within the context of Indonesian business law. The main focus of the research is to analyze the legal framework governing marketing professional ethics, its implementation in modern business practices, and the challenges and solutions faced in its enforcement. The methodology used is normative juridical with a statutory and case analysis approach. The research findings indicate that the regulation of marketing professional ethics still requires strengthening, especially in the digital era.

 

 

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References

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Published

2025-01-26

How to Cite

Lutfiana Lukman, Roy Marthen Moonti, Ibrahim Ahmad, Muslim A. Kasim, & Muslim A. Kasim. (2025). Etika Profesi Pegawai Swasta di Bidang Marketing : Analisis Yuridis dan Implementasi dalam Praktik Bisnis Moderngawai Swasta Di Bidang Marketing: Analisis Yuridis Dan Implementasi Dalam Praktik Bisnis Modern. Terang : Jurnal Kajian Ilmu Sosial, Politik Dan Hukum, 2(1), 118–126. https://doi.org/10.62383/terang.v2i1.796

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